7-Strong Brand

Forever and Evergreen

They say "It ain't easy being green..." but going Evergreen? Well, that might be the easiest thing you've ever done! Our first release of 2026 sets the tone for Twenty-Twenty-Mix — blending what you already love with what’s coming next in our brand new Evergreen EveryWEAR Hoodie! We're talking the same unmatched comfort, the familiar unmistakable details - only now, you're more versatile - and dare we say, timeless - than ever! So, is it called evergreen because of the color? Sure. But it'll stay evergreen because you'll never want to be without it.

Evergreen means Go!

OUT WITH THE OLD, IN WITH THE CREW

2025 was what we said it'd be: a twenty-twenty-vibe! So, what's one more fit to end the year? But instead of the three-piece suit you've been used to, we've got a three-piece collection that gets its use all through 2026. Introducing our Classic Crew, 7-Strong's first crewneck, plus the blacked-out 7-Series Trucker, and a clean white "7" branded performance hat - making the moments before the countdown, well, count!

JOIN THE CREW

WHAT’S CRACKING?

Maybe your used to having popcorn or soda with your holiday movie watching experience – but may we suggest crackers? Perhaps, Movie Crackers? Channel some of the season’s movie hallmarks into a design that will a part of a lifetime of traditions - now back in a limited edition restock in both adult short sleeve and long sleeve!

DO ‘NUT’ MISS OUT!

Give Your Holiday a Glow Up!

If this holiday you're looking to win the neighborhood lighting contest - we're not saying this will give you the edge, but it certainly will keep them from even seeing the competition (and save you on that electric bill) - because nothing shines brighter or goes - or is it glows? - harder! From poinsettias that pop to trees that twinkle, look like a smoke show by wearing the light show known as Glo, Glo, Glo!

Get Lit!